About
Creators already have the audience. We fixed the part in the middle.
ViralPoint is a marketplace for short-form content, built so that neither side has to take the other on trust.
The problem we started from
Influencer marketing runs on goodwill and screenshots. A brand finds a creator through a DM, agrees a fee in a voice note, and pays either half up front or nothing at all. A creator delivers the work and then waits — sometimes weeks, sometimes forever — for an invoice to clear a finance department that never agreed to it in the first place.
Both sides carry risk they never signed up for. The brand doesn’t know whether the content will arrive or perform. The creator doesn’t know whether the money exists. Neither has any recourse beyond argument.
That arrangement holds together at small scale because everyone knows everyone. It stops working the moment a brand in Lagos wants to run a campaign with fifteen creators across four countries.
What we do differently
Three decisions shape everything else about the platform.
Money moves first
Funds are charged and held in escrow before a creator starts. Not an invoice — a completed charge. We keep our own double-entry ledger of whose money we're holding, so at any moment we can prove it balances.
We host nothing
Creators post to their own accounts and paste the link. No uploads, no re-encoding, no watermarks. The audience stays theirs, and the view counts we pay against are the real ones from the platforms.
Africa is the default
Not an afterthought market. 23 African countries and 26 currencies, with payouts to local banks and mobile money. You transact in your own currency, not a converted approximation.
Three shapes, not one
A brand commissioning two Reels and a brand putting up a million naira to see who can pull the most views are not doing the same thing, and a single “campaign” primitive serves neither well. So there are three:
- A Deal — the brand writes a brief, creators pitch with their own price, the brand picks up to three. Escrow funds on selection.
- A CPM Deal — the brand sets a rate per thousand views and a budget. Creators post; payouts follow verified view counts up to the cap.
- A Challenge — the brand funds a prize pool. Creators compete, and the top ten split it in proportion to the views they earned.
Every one of them holds the money in escrow first. What differs is only what triggers the release.
Where we’ve deliberately taken a side
A marketplace has to decide whose risk it reduces. Some of ours are worth stating plainly, because they cost us the ability to make certain promises to brands:
- A brand cannot deny work without saying why, and must ask for a revision before denying outright.
- A denial does not immediately return the money. It stays in escrow while the creator can contest it, and a person reviews the evidence.
- A brand that goes quiet does not get to strand a payment. Nothing is ever accepted automatically — a brand always decides. But if the review window lapses without a response, the creator can ask us to step in, and a person resolves it.
- An over-delivering campaign scales everyone down togetherrather than paying whoever claimed first and leaving the rest with nothing.
Who we are
ViralPoint is built and operated by AriAde Ltd, from Lagos, Nigeria. We are early — the platform is opening in waves by market rather than all at once, because the first campaigns on a marketplace set what the rest of them look like.
If you want to talk to a person, contact us — a real one replies.